A decade ago we decided to take a ride with a small, smart and scrappy team working out of cramped basement office in Atlanta. Part geek/part athlete is how they described themselves. We came up with a different name for them: Wahooligans. Today they’re a global brand with hundreds of employees and offices all over the world. We are still a small team running a creative studio in Oregon City (Google it). The revolution we started with our friends in Georgia rolls on and we’re happy to be riding alongside.
Hashtags and taglines. Marketers feel like a campaign isn’t complete without one. But if there’s no truth behind them, they‘re just words taking up space. Even though everyone will tell you that we live in a visual world, when we set out to create advertising, we always start with words. Words still mean things. They still move the world. Even if they aren’t visible in the execution, a well-crafted tagline separates products from brands.