Big brands need big ideas. Lots of them. Even if they have a global agency on some fat retainer, smart decision makers like to an ace up their sleeve to slap down when they need to shake shit up. That’s where we come in. We are creative mercenaries that respect intelligent briefs and the business decisions driving them. Merrell is one of these smart companies and we love it when they hit us up.
The world is awash in content. Well produced, striking content. Content that gets clicks and likes. And that’s fine if you’re happy spending money to get clicks and likes. Sales are another matter. Moving product requires more than great execution. It requires strategies, objectives and tactics that work to tell the world you have a point of view. A reason they should let your brand be a personal point of distinction. Great branding, in and of itself, should become a reason to buy the product.