We love small brands with smart people who have something to say and something to show. Oros is one of these brands. A company with disruptive tech and the courage to let us slaughter one of the outdoor industry’s sacred cows: the omni-present puffy coat.
The challenge of being a challenger brand is being provocative not personal. In the case of OROS we worked hard to craft messages that attacked trend by providing a viable alternative to conventional down puffy coat technology.